Meet Maxine — The Heart Behind Maxora

Maxora was founded by Maxine, a Muskoka-born entrepreneur whose family has been involved in the beauty industry since 1970. Growing up surrounded by generations of craftsmanship, product knowledge, and a deep respect for natural beauty, Maxine developed an early passion for skincare and innovation.

Watching her family formulate and distribute beauty products for over five decades taught her one thing:
quality isn’t a trend — it’s a legacy.

As modern beauty became more complicated, more expensive, and harder to trust, Maxine saw a need for something different. She wanted to create a brand that honoured her family’s roots while bringing forward the next generation of beauty innovation — tools and treatments that deliver real results without overwhelming routines or salon prices.

This vision became Maxora, a Canadian beauty brand built on trust, simplicity, and a lifelong dedication to effective skincare. Every product in the collection reflects her heritage, her values, and her commitment to helping women feel confident and radiant in their own skin.